♻️ How Does Circularity in Packaging Work in Practice?
- Henrikke Møller
- 16. des. 2025
- 2 min lesing
Oppdatert: 27. jan.
Understanding Circularity in Packaging
A few days ago, we had the opportunity to showcase our innovative solutions to EU Commissioner Jessika Roswall. She visited one of our members’ service centres to see how our reusable transport packaging operates across Europe.
During her visit, Commissioner Roswall observed the entire process. She witnessed how empty trays return from retailers, followed by their redistribution and reuse across the continent. This full circle of operations highlights the efficiency and sustainability of our systems.
These systems are low-carbon and designed with circularity in mind. They demonstrate that circularity is not just a distant goal; it is a tangible reality. Sustainability and efficiency drive each other forward, creating a robust framework for the future.
The Role of Reusable Packaging
Reusable packaging represents one of Europe’s strongest opportunities to advance the circular economy. With the upcoming Circular Economy Act, the EU can shift reusable transport packaging from the sidelines to the forefront. This is a significant step towards sustainable logistics.
In our video below, our members extend this explanation, showing how reuse is already driving European ambitions for waste prevention, resource efficiency, and competitiveness. This shift is reshaping supply chains that were traditionally designed for single-use models.
Benefits of Circular Packaging
Reduced Waste: By reusing packaging, we significantly cut down on waste. This is crucial for a sustainable future.
Cost Efficiency: Reusable packaging can lower costs over time. Businesses save money by reducing the need for new materials.
Sustainability: Circular packaging supports environmental goals. It helps businesses meet sustainability targets and regulatory requirements.
Enhanced Brand Image: Companies that adopt circular practices often enjoy a better reputation. Consumers appreciate businesses that prioritize sustainability.
Innovation: The shift towards circularity encourages innovation. Companies are motivated to develop new solutions that enhance efficiency.
How to Implement Circular Practices
Implementing circular practices in your packaging can seem daunting, but it is achievable. Here are some steps to get started:
Assess Current Practices: Evaluate your existing packaging methods. Identify areas where you can introduce reusable options.
Engage Stakeholders: Involve your team and partners in the transition. Collaboration is key to successful implementation.
Invest in Technology: Explore technologies that facilitate the reuse of packaging. This can include tracking systems to monitor packaging flow.
Educate Employees: Train your staff on the benefits of circularity. Knowledge is essential for a smooth transition.
Monitor Progress: Regularly review your circularity efforts. Measure success and make adjustments as needed.
Conclusion
Circularity in packaging is not just a trend; it is the future of logistics. By embracing reusable packaging, we can create a more sustainable and efficient supply chain. The journey towards circularity is ongoing, but with each step, we move closer to a greener future.
🎬 In our video below, our members extend this explanation to you, showing how reuse is already driving European ambitions for waste prevention, resource efficiency, and competitiveness, reshaping supply chains traditionally designed for single-use models. Enjoy!